ADT and the future of intelligent security with Smart Video Alert
ADT is the Brazilian leader in electronic security and monitoring, with over 30 years of experience protecting homes and businesses. The company offers integrated alarm solutions, 24/7 monitoring and intelligent technologies for more than 500 thousand customers throughout the country.
We spoke with ADT's product team about the launch of Smart Video Alert + Crash Smash and how Evous supported the training of their sales and support teams in record time.
Client
ADT
Solutions used
Transformação
Segment
Website
www.adt.com.brCase highlights
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Objective
Present and explain the new ADT Smart Video Alert service and the Crash Smash alarm signal, empowering teams with technical and commercial knowledge about its functionalities and differentials.
Training Type
Product instruction and commercial positioning. Aimed at sales, service and support teams, with the objective of aligning technical understanding and reinforcing the benefits of the integrated alarm and intelligent video solution.
Challenge
ADT needed to communicate the launch of a new service in a clear, didactic and attractive way, ensuring quick and standardized understanding of the value proposition of Crash Smash — a new technical concept in the market.
Evous vs. Traditional Format Comparison
| Indicator | Evous | Traditional | Evous Gain |
|---|---|---|---|
| Total production time | 9 days | ~60 days | ~85% faster |
| Execution time (prod. + adjustments) | 6 days | ~30 days | 80% savings |
| Average client validation time | 3 days | ~30 days | 10x faster delivery |
| People involved | 2 | 6 to 8 | ~70% fewer people |
* Metrics based on ADT's real case, comparing the traditional content production process with the Evous solution.
Delivered Benefits
- Clear and attractive communication about the new service
- Content with accessible and technical language
- Scalable material for onboarding and internal training
- Integration between marketing and commercial operation
- Time and operational resource savings
Impacted Audience
Sales teams, support, commercial partners and internal ADT teams responsible for communicating, selling and operationalizing the new service.
Conclusion
With Evous, ADT accelerated the dissemination and understanding of a new strategic service — with clear, agile audiovisual material 100% aligned with the brand. The project demonstrates how the Evous platform delivers value even in initiatives with high levels of visual, technical and commercial requirements.
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