ADT and the residential automation revolution with IQ4 HUB
ADT, part of Johnson Controls, is a global leader in electronic security and residential automation, serving millions of customers in more than 20 countries. The company develops integrated solutions that combine security, automation and connectivity for smart homes.
We spoke with ADT's product team about the launch of the revolutionary IQ4 HUB panel and how Evous supported the creation of premium launch material in record time.
Client
ADT
Solutions used
Transformação
Segment
Website
johnsoncontrols.comCase highlights
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Objective
Launch the new IQ4 HUB alarm panel through strategic, modern audiovisual content with high adherence to the brand's premium identity — communicating its differentials in a clear, fast and engaging way.
Training Type
Product Presentation for Commercial Launch. Focus on demonstrating the design, functionality, integration and embedded technology differentials of the IQ4 HUB for use in commercial campaigns and sales force training.
Challenge
ADT needed to present a premium product flawlessly, requiring high level of visual customization, technical adaptation and quick response to brand validations — all with reduced time and lean team.
Evous vs. Traditional Format Comparison
| Indicator | Evous | Traditional | Evous Gain |
|---|---|---|---|
| Total production time | 45 days | ~120 days | ~60% faster |
| Execution time (prod. + adjustments) | 10 days | ~30 days | 66% savings |
| Average client validation time | 15 days | ~45 days | 3x faster |
| People involved | 2 | 8 to 10 | ~75% fewer people |
* Metrics based on ADT's real case, comparing the traditional content production process with the Evous solution.
Delivered Benefits
- Product launch in record time
- Premium material with impeccable visual identity
- Content adapted for multiple channels
- Significant reduction in operational costs
- Flexibility for quick adjustments and validations
Impacted Audience
Marketing, sales and technical representatives team at ADT, with content also intended to be used in digital communication campaigns and product activations.
Conclusion
Johnson Controls, through Evous, launched the IQ4 HUB with an impactful video, fully aligned with the brand identity and ready for multiple channels. The project demonstrated the robustness of the Evous platform in serving strategic products with agility, creative control and technical precision.
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