Cheese Journey: commercial and sensory excellence with Polenghi
Polenghi, part of the Savencia group, is one of the main companies in the dairy sector in Brazil, specialized in special cheeses and gourmet products. With recognized brands like Campo Lindo, Ile de France and Skandia, the company stands out for quality and innovation in its portfolio.
We spoke with Polenghi's commercial team about developing the Cheese Journey and how Evous supported the creation of a unique technical and sensory training program.
Case highlights
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Objective
Train Polenghi's commercial team with comprehensive cheese training, going beyond basic aspects to explore sensory nuances, cutting techniques, pairing, recipes and points of sale. The initiative aims to form specialists capable of delivering a differentiated customer experience, increase sales performance and reinforce commitment to excellence in service.
Training Type
Specialized Commercial Training – Products, Sensoriality and Applications. Aimed at sales teams, promoters and brand representatives from the Savencia portfolio (Polenghi, Campo Lindo, Ile de France, Skandia).
Challenge
Polenghi needed to create a comprehensive technical and sensory training program, with multiple thematic avatars, engaging storytelling and more than 60 visual and narrative adjustments — all while maintaining technical and aesthetic consistency.
Evous vs. Traditional Format Comparison
| Indicator | Evous | Traditional | Evous Gain |
|---|---|---|---|
| Total production time | 59 days | ~90 days | 35% faster |
| Execution time (prod. + adjustments) | 9 days | ~30 days | 70% time savings |
| Average client validation time | 13 days | ~40 days | 3x more agile |
| People involved | 3 | 10+ | 70% fewer people |
* Metrics based on Polenghi's real case, comparing the traditional content production process with the Evous solution.
Delivered Benefits
- Complete training with technical and sensory approach
- Use of multiple thematic avatars and customized narrative
- More than 60 visual and narrative adjustments applied
- Replicable and reusable content in campaigns and events
- Formation of cheese specialists
Impacted Audience
Commercial team and clients from large retail chains who want to learn more about the universe of special cheeses. The content was also structured to serve as onboarding and continuous updates.
Conclusion
The Cheese Journey transformed technical and sensory knowledge into an enchanting and didactic program, using Evous technology to democratize cheese knowledge. The project united brand identity, storytelling and content depth with agility and efficiency. Today, the content is a strategic asset for continuous training of commercial teams and clients from large retail chains.
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